WitcheryKids S/S11

WitcheryKids S/S11 is a journey of adventure, fun, and style. And in a season that sees Witchery and WitcheryMan celebrating the power of personal style, WitcheryKids has its say with ‘The Summer Set’ campaign.

In our colourful seaside shoot, imagination is in full swing. With each range represented by an individual ‘character’ in The Summer Set (‘The Riviera Roamer’ and ‘The Boardwalker’; ‘The Atlantic Cruiser’ and ‘The Aussie Coaster’), our WitcheryKids S/S11 world is one of sunny escapism in which fashion-loving youngsters have a wide choice of looks to identify with and make their own.

Helping to foster brand loyalty is our online ‘game of chance’ that both encourages young individuality and enhances the consumer’s online experience. With every entrant a winner, the ‘feel-good’ factor around WitcheryKids is increased and brand loyalty reinforced.

In our hands, WitcheryKids continues to be child’s play – with style!

Creative direction / art direction / design / copywriting