Westfield Sydney

After much anticipation, Westfield Sydney opened in October 2010. A global retail giant, Westfield looked to us to create a luxury B2B, limited-edition brochure and online film to introduce and lease the centre to international and local retailers.

With our previous B2B campaigns on both the hugely successful Bondi Junction and Doncaster centres, Westfield entrusted us to encapsulate their newest, world-class vision in the heart of Sydney. Drawing inspiration from the unique Australian light, we placed Westfield Sydney as ‘the leading light’; an iconic kaleidoscopic offering of fashion, lifestyle, spas, dining and bars under the one extraordinary roof. The centre’s success is reflected not only in all the best local labels coming on board, but also in the many major international brands opening their first Sydney store (Mulberry, Zara, GAP, DVF, to name a few) in Westfield Sydney, a previously unheard-of achievement.

Our catalogue and film garnered much creative acclaim, both winning a Finalist award in 2008 for the print design (catalogue) and art direction (film) categories at the AGDA Awards, with our online film also a Finalist at the prestigious World Luxury Awards, Monaco, 2008.

Leasing brochure

Brand movie

Hoarding design

Identity and Stationery

Leasing collateral