Zu

We created ‘The ZU Project’ as a strong, fashion-forward brand engagement strategy whilst adhering to a GFC budget. Collaborating with several of Australia’s leading fashion photographers, the result was a fashion-forward campaign for in store, outdoor street posters, online and catalogue; its pages doubling as A3 posters. The catalogue disappeared at a staggering rate from in store, with over 4000 entries in their online competition, ‘Vote For Your Favourite Statement-Maker’; 60% of those joining the VIP database.

The Zu Project 2 AW10

The Zu Project 1 SS09

Booklet