The Arts

Eyesaw

EyeSaw is a street-based exhibition held by graphic designers about graphic design. Formed by AGDA, only leading design agencies are invited to participate. Our witty pieces of visual communication aimed to help the public both understand and enjoy graphic design.

Creative direction / design / copywriting

One Extra

A cutting-edge dance company, we translated One Extra’s experimental premise by taking the ‘X’ from their identity and using it as a graphic brand marque that could be used across campaigns; a bold piece of communication implying censorship and the X-rated to create mystery, intrigue and a touch of the forbidden. This aligned with the edginess of the performances and artists, and was seen across all marketing collateral and stationery to appeal to its creative audience.

Creative direction / art direction / design

AGDA

AGDA is short for the Australian Graphic Designers’ Association. In 2007, we designed their promotional calendar collateral aimed at the graphic-design community, Australia-wide. The circular theme played on AGDA’s ‘yearly round-up’; our humorous anagrams drawing inspiration from the social-networking aspect of their associated events.

Creative direction / copywriting

Eskimo Cards

Originally created as a Christmas gift for our clients and friends, our series of ‘bird’ and ‘style’ double-sided cards flexed our illustrative and copywriting muscles. Whimsical and fun, they proved to be an original and very-welcome present, so much so that they are now sold in Sydney’s Paper2 store.

Illustration / copywriting

Reeldance

Reeldance is a company that curates an international dance-on-screen festival, as well as supporting and developing artists in this genre. We developed their new brand identity, marketing collateral, program brochures and website, all befitting the contemporary nature of this medium. Our bold identity evolved the concept of film reels to develop a circular graphic language, with cyan as the brand colour ensuring consistency across collateral that would otherwise be potentially limited by print-production methods. 

Creative direction / art direction / design