SABA Spring '11
For their S/S11 campaign, SABA appointed us as their strategic-creative agency to refresh the brand and enhance its premium nature. Our approach looked at the brand’s DNA, developing a design-led strategy that would underpin SABA’s creative vision with a theme and direction for their new-season collections across a broad range of communication channels.
SABA’s heritage is one of considered, intelligent design with timeless appeal and modern-day relevance. Drawing inspiration from their streamlined silhouettes and pared-back elegance, we introduced the element of water as the season’s guiding principle, one that perfectly complements the pure, bold, and effortless nature of the brand’s cleverly distilled S/S11 collection.
Devoid of the superfluous, our striking, multi-channel campaign eloquently captures the energy of the new season across print, catalogue, DM, online, film, eDMs, windows and in store. Invigorating and inspired, the brand’s purist aesthetic has never looked so inviting.
Brand strategy / creative direction / art direction / design / copywriting
SABA Spring 2011 - Teaser
SABA Summer '11
SABA SS11 Film
Eskimo collaborated with leading film director Eamon Davern to develop a brand film that would capture the essence of our ‘in a new light’ campaign. A curious suspension of light and movement interacting to create a taunting glimpse into the pure simplicity of the fashion, and a kinetic representation of the brand.
The video was a collaboration between Eamon Davern, Jose Alkon, Piers Burbrook de Vere, Jeremy Yang and Bonnie Law, all passionate and dedicated to creating something original and beautiful.
Silencio is a studio collective founded on the idea of music and its form and function in the world. The audio concept for SABA was born out of exploring ideas of light, movement, and the beauty and form of fashion. Silencio (silencio.com.au) closely collaborated with Eamon Davern to create an ethereal, unique soundscape, drawing you into the exquisite slow motion imagery.
Creative direction / art direction