Property Development

Lee Wharf

Lee Wharf, Newcastle, is a landmark of living / lifestyle / retail located on its working harbour. A brand-new complex, we created a strategic marketing campaign that resulted in their Stage 1, off-the-plan apartments being entirely sold-out within 3 weeks of going on the market. 

Stage 2 saw us refresh and deepen the brand story, enabling Lee Wharf to maintain buyer interest for the next sale period.

Brand identity / creative direction / art direction / brochures / environmental design

Mirvac Room 4

eskimo were commissioned to develop the brand identity and marketing tools for a studio space targeting creative agencies. Having an inherent understanding of the audience, eskimo focused on meeting the audience in their environ. ‘Room 4’, a play on ‘making room for’ became the identity and guerilla marketing tactics including beer coasters in strategically located pubs, ‘crime tape’ and street style signage were employed. Eskimo continued the brand experience to the interior environment including street style stencil murals, signage and interior graphics. The development has successfully attracted notable commercial tenants and premium retail leases.

Brand & Identity Design \ Communications strategy \ Branded environment \ Campaign creation \ Copywriting \ Web design \ Production

Sydney Olympic Park

We worked with Sydney Olympic Park on their unique brickpit project. Designed by architectural firm Durbach Bloch, the award-winning ring walkway is designed to conserve a rare frog wetland. To bring the story to life, we illustrated, art directed and designed the 50 large-scale panels - a total of 1300sqm of interpretive graphics and storytelling to educate the generations to come.

Creative direction / design / illustration / sub-editing

City Plan Services

In 2005, we were commissioned by City Plan Services to create a company profile brochure and corresponding website. With offices in Sydney, Brisbane and Gosford, City Plan offers a range of property services working across five key disciplines (Planning, Building, Heritage, Landscaping and Urban Design).

A notable departure from their previous collateral, our brochure design reinforced the micro and macro aspects of City Plan’s work by underlining their strategy of multiple skills under the one roof.
 

Creative direction / design