Identity

Mr. Rose newsletter

Mr. Rose is a mythical fashion figure conjured by up owner/designer, Sophie Toohey. We drew inspiration from this mysterious persona to create the Mr. Rose identity, one implying an insignia that could easily be issued on the letterhead of the man himself; the ‘O’ detail a nod to the seal of impeccable quality.

This, combined with a black, thorned rose motif, imbues the brand with an air shrouded in elegance, and a hushed ‘those in the know’ charisma.