Corporate
Pike Withers
Sydney-based interior architecture firm PikeWithers looked to eskimo to create a new identity and ensuing collateral (website and stationery) that would reflect the company’s unique brand values of integrity, quality, curiosity and intimacy.
PikeWithers is an all-female company, and we simultaneously celebrated this fact without creating a marque that would see the business perceived as being ‘too gentle’, incorporating the brand’s ‘opposing’ traits (whimsy /expertise; experiential / authority; tactile / comfort and nature / material) and successfully resolving them in the new identity.
Translating it online gave us the opportunity to bring the brand marque to life. In animating the new identity, it becomes an engaging brand tool for website, proposals, exhibitions and events. The website itself aims to seduce the audience, presenting PikeWithers’ premium work in a ‘portfolio’ format that’s highly engaging and entirely functional.
With its tactile feel and inherent integrity, the printed collateral’s quality-driven, pared-back and purist aesthetic ties in seamlessly with the new identity and the business’ strong environmental stance.
A seamlessly strategic sum of all parts, our new DNA for PikeWithers positions them as the leader in their marketplace.
Brand strategy / identity / website / stationery
SIM VSE
SIM VSE (SIM Venture Securities Exchange Ltd) is a new equity market specialising in offering capital market services for sustainable and clean-tech businesses and investors. Our challenge was to create a brand that feels trusted and established, and interpret the sustainability theme in an innovative and enterprising way.
Our striking new identity and supporting family of brand touch-points (website, corporate collateral and TVC, currently under development), positioned the brand as pioneering and progressive; more premium than its local competitors, yet tonally appropriate - respectful of sector-specific needs and expectations.
Brand identity creation / ongoing strategic & creative consultancy
WIB
As dedicated communications partner for the Westpac Institutional Bank, we deliver creatively strategic solutions across their broad range of advertising requirements. Our position was extended to that of an ambassadorial role internally for WIB, spearheading staff engagement programs that promote their offer to the wider Westpac Group, including the Westpac Asia initiative.
Design / ongoing strategic & creative consultancy
NEHTA
The National E-Health Transition Authority approached us to breathe new life into their health communications. We designed, art directed and produced a series of comprehensive magazines entitled Beyond Health, with the finished products demonstrating a clear step away from clichéd healthy lifestyle imagery to a more sophisticated editorial design.
Brand strategy / brand identity / design / advertising / web design
Macdonaldson & Masterton
Macdonald & Masterton gave us carte blanche to create a piece of communication that would have the seen-it-all, graphic-design community ‘fall back in love’ with the printer. Our tongue-in-cheek ‘love letter’ to the designers at-large played out across a bold, A1 poster, resulting in a popular pin-up and one ‘very hot print job’!
Creative direction / design / copywriting
Macquarie Bank
eskimo has collaborated with Macquarie Bank for a number of years, but most recently in the area of moving image.
Macquarie came to eskimo, to provide an extension of their core campaigns into the digital/online space. Whist working within the parameters of an overarching campaign theme, we worked specifically in the animation arena, using our indepth knowledge of the brand to add our own inspiration and strategic direction to the concept, while translating the idea effectively and organically into the online space.
Our dedication to finding core beauty in the idea, has allowed us to communicate the true ethos of each campaign in a captivatingly simple way.
Macquarie are using our ‘stings’ as openings to conferences as well as across their online communications, delivering an engaging brand message tailored to their specific audience and communications platforms.
Creative direction / design