Beauty

ModelCo

Australia’s Modelco is an international, cult-beauty brand, whose prominent identity and packaging was created by us. The vivid pink, used across all its touch-points, was a strategic choice. Bold, bright and beautiful, it ensures that the product is always identifiable, whether seen in a department store or a make-up artist’s kit backstage at a show.

Brand identity / creative direction / art direction / packaging design

Pod

POD is an all-natural, all-Australian skincare range. Given a long design ‘leash’, we created an identity that reflects its unique environmental ingredients and translates successfully across the brand’s multiple product range and associated packaging. Like a delicate vine, the identity can be seen to grow organically across the various applications to form the brand’s visual language. 

Creative direction / design / packaging / illustration